Bill Trancer from internet tracking company Hitwise has been focusing research on social networking. He has information on more than 10 million web users, and has discovered that the number of 18-24 year olds searching for porn sites has decreased dramatically.
Searches for porn have decreased to only 10% a huge reduction from 20% as it stood ten years ago. Trancer has noticed this shift stating that “young users spend so much time on social networking sites that they don’t have time to look at adult sites”.
Its really interesting to see how the growth of social networking sites has changed our online habits.